COMMERCIAL
“Represented Asia Commercial Function in HQ / Hands on MD”
SALES & PROFIT IMPROVEMENT
Thailand sales & profit improvement: from 10 years of decline to growth
COMMERCIAL EXCELLENCE
“Wrote the book” on Commercial Excellence for Asia and then rolled out across domestic and Travel Retail Asia and beyond
COMPLEX REGIONAL DEALS
Complex customers: created Regional hotel team and secured deals across IHG, Peninsula, Starwood, Marriott, …. Across 15+ countries, multiples internal & external stakeholders.
PREMIUMIZATION / PRICING
Global pricing expert / terms for global hotel customers across multiple countries / premiumized brand mix (wine, Chivas)
GREY MARKET
Grey market experience: GMA project team, pricing analysis (domestic & DF)
PROMOTIONAL EVALUATION
Rollout out PR “VOLTA” promotional evaluation program