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FINANCIAL / ANALYTICAL
“Owned the P&L as MD & developed Asia pricing packs as VP Commercial”
DIRECT P&L EXPERIENCE
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P&L: Direct P&L experience for Thai market. Using all levers to improve profitability including price, taxation, premiumization of mix and channels, structure cost savings, ...
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Pan Asia (domestic & TR) P&L oversight as VP Commercial
GLOBAL PRICING ANALYTICS
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Designed new pricing model (domestic & TR). Winner of Global Commercial Award. Analytical => taking complex / multiple data sources & providing simple output & recommendations.
BUSINESS CASES
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Led the development and approval of numerous business cases, including:
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Wine & Whisky business cases (with Singha)
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Admix transform project (MD)
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