GENERAL MANAGEMENT
“Experienced domestic market MD”
FULL EXEC TEAM & 300 EMPLOYEES
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Led a full EXEC team including sales, marketing, finance, HR & Public Affairs
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Responsible for 300 employees (o/w 100 office & 300 promoters)
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Multi channel sales teams: Modern Off Trade Key accounts, On Trade & Traditional Trade
DIRECT P&L RESPONSIBILITY
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Responsible for the Pernod Ricard Thailand P&L covering a turnover of c. € 80 M
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Direct experience of adjusting the P&L levers: pricing, premiumization, customs efficiencies, SG&A
STRONG PUBLIC AFFAIRS ENGAGEMENT
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Worked across all functions including strong public affairs / regulatory: liaising with Thai excise, strong player within industry body “TABBA;”
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Worked with Thai police on anti drink driving
COMPANY / BRAND SPOKESMAN
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Represented the company and brands at numerous events