MARKETING

As VP Innovation: developed innovation toolkit, rollout across Asia => cultural mindset shift & battlegrounds developed (new RTC, NPDs, ways of working)

With Singha developed new to world whisky with WG&S

As MD: developed exclusive: Chivas, Absolut, St Hugo products for iconic customer

Led packaging upgrades for both Brancott Estate and Stoneleigh wines global packaging

Digital: as MD rolled out bespoke ‘DRINKSPOT’ On premise digital program (free Wi-Fi and social media campaign to drive consumers to Pernod Ricard outlets)

Led the construction of the Brancott Estate Heritage Centre; including alignment, pitch, design and sensorial brand experience.

Partnered with the Iconic lebua hotel in Bangkok. Alfresco 64 – A Chivas Bar; Flute – A PJ bar

Sponsored PR Asia Travel Retail’s: Travel Trail project;

Countless consumer researches across numerous markets / As VP Commercial: Integrated Consumer Occasions with Commercial RTM

Integrated consumer occasion mapping into commercial route to market methodology to create first marketing / commercial RTC toolkit